Social Media Toolkit

Asking you to share on social media is a powerful tool for spreading the word to changemakers around the globe. It’s also our hope that you will share your experience and wisdom through your posts. Please share your own thoughts and stories around a particular lesson as you post. How have you leveraged these principles in your life and work? Our goal is to utilize social platforms to create a bigger audience and awareness for the 9 Lessons, and encourage more mentorship and connections with future generations of changemakers.

Please see a wide assortment of Becoming Better Ancestors graphics below. Each graphic is correctly sized for each platform, so please be sure to download as many versions as needed.

You can download our complete Social Media Toolkit below. Included is information on best practices and links to content for you to implement these assets onto your own social channels.

Hashtags & SIMPLE Caption

Please scroll down for images and remember to add our tags:

#9lessons #becomingbetterancestors #forabetterfuture #thetimeisnow #betterancestors #9lessonstochangetheworld

Becoming Better Ancestors: 9 Lessons to Change the World is a virtual learning series documenting the history and 9 key lessons learned from the campaign to eradicate smallpox, the only human disease ever wiped off the face of our planet. It features interviews with key global health leaders and changemakers. [add your thoughts on a Lesson, a theme]

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Instagram

social videos

A woman holding a young child dressed warmly with a pink hat and beige coat, against a colorful background with text promoting global health lessons.
Lesson 1: This is a cause & effect world.
Close-up of a young girl with short hair, wearing a dark sleeveless top and layered necklaces, looking left. The background features colorful geometric blocks and text about lesson 2 of a program called 'Becoming Better Ancestors,' emphasizing knowing, sharing, and acting on the truth.
Lesson 2: Know, share, & act on the truth.
A woman wearing a face mask. The image is part of a promotional graphic for a lesson titled 'Lesson 3: Coalitions Are Essential' from a series on global health.
Text stating 'Lesson 3: Coalitions are essential' on a white background.
Close-up of a woman wearing protective gear including goggles, a medical mask, and a hazmat suit, with a multicolored graphic and text overlay on a textured background.
Text on a white background that reads "Lesson 4: Avoid Certainty." in green and black lettering.
A portrait of a man with a serious expression, overlaid with colorful geometric shapes. Text on the image reads, 'Lesson 5: Build in Evaluation & Improvement,' part of a series titled 'Becoming Better Ancestors,' with a subtitle about lessons from global health to change the world.
Text stating "Lesson 5: Build in Evaluation & Improvement" in orange on a white background.
A woman wearing a green headwrap, earrings, and a beaded necklace, smiling against a colorful background with text about respect for culture.
Text that reads 'Lesson 6: Respect the culture. Culture matters.' on a white background, with 'Lesson 6:' highlighted in a red box.
A woman in a blue headscarf holding a sleeping child wrapped in a pink blanket.
A white background with the text 'Lesson 4: Avoid Certainty' in green font, with 'Lesson 4:' in a darker green box.
A smiling adult talking with a young child wearing a knit hat, with a text overlay that says, "Seek first to understand. Seek to understand each other's values, culture, and traditions," over a multicolored circular graphic and the phrase "Becoming better ancestors."
A professional woman with shoulder-length brown hair, wearing a gray blazer over a white collared shirt, smiling softly. The background includes a colorful logo and text related to leadership and management lessons.
Text on a white background, reading 'Lesson 7: Seek Strong Leadership & Management.' in bold, red letters.
A woman holding a cardboard sign that reads 'TAKE A STAND.' The background includes colorful horizontal stripes and text about a lesson on mobilizing political will.
Pink text on a white background that reads: 'Lesson 8: Mobilize Political Will.'
A person with long dreadlocks wearing a gray hoodie and white shirt, looking to the left, with colorful geometric shapes and text about global health equity in the background.
Lesson 9: Move towards global health equity.
A woman wearing a headscarf holds a malnourished child with a serious expression. Several people are in the background.
Three healthcare workers wearing masks inside a medical facility with a quote overlay: "Do we turn our back on the future?"
Close-up of a young person, looking off to the side, with a blurred background of trees. Overlaid text reads, 'Or choose to become better ancestors?' along with a logo and the caption 'Becoming Better Ancestors.'
Lesson 2: Know, share, and act on the truth.
Text reading "Lesson 5: Build in Evaluation & Improvement." in orange on a white background, with "Lesson 5:" highlighted in a darker orange block.
Lesson 6: Respect the culture. Culture matters.
Text graphic reading: 'Lesson 7: Seek strong leadership & management.' on a white background with red text.
Pink text on white background reading "Lesson 8: Mobilize Political Will.".
Text graphic reading 'Lesson 9: Move towards global health equity.' in purple on a white background.
A woman wearing a green headwrap and red beaded jewelry, smiling in front of a background with colorful stripes. The image is part of a cultural awareness lesson titled "Lesson 6: Respect the Culture. Culture Matters" from Becoming Better Ancestors.
A poster with text about smallpox, mentioning its history as a horrific disease that caused suffering and death for centuries, claiming millions of lives. The poster includes a colorful logo and the phrase "Becoming Better Ancestors."
A person with curly hair holding a cardboard sign that says 'Take a Stand.' The background shows the text 'Becoming Better Ancestors' and 'Lesson 8: Mobilize Political Will.'
Text overlay on a background of healthcare workers in scrubs in a medical setting. The overlay reads: 'A successful coalition requires 5 key elements: 1. Shared goal, 2. Strategy for reaching that goal, 3. Appropriate structure, 4. Well-defined membership, 5. Good management.' At the bottom is a logo with a globe and pencils and the phrase 'Becoming Better Ancestors.'
A person with dreadlocks sitting against a background with colorful geometric shapes and text promoting a lesson on global health equity.
A woman holding a child with a quote from Mark Twain about continuous improvement over delayed perfection, with a logo that says 'Becoming Better Ancestors'.
Text overlay about smallpox and its historical impact on human lives, with a close-up of a person wearing a face mask, and a logo for 'Becoming Better Ancestors.'
A grayscale image of a diverse group of people engaged in conversation with a list of 9 lessons overlaid, titled 'What are the 9 Lessons?' The lessons include topics like causes and effects, sharing truth, building evaluation, respecting culture, leadership, mobilizing political will, and global health equity, with each lesson numbered and color-coded.
A man and a young person smiling and engaging with each other, surrounded by colorful text and graphics promoting understanding of values, culture, and traditions.
A poster listing five key elements for a successful coalition, including shared goals, strategy, structure, membership, and management, with text and a logo of interconnected figures around a globe at the bottom.
A woman wearing a colorful headwrap holds a sleeping baby wrapped in a white blanket. The text reads: "Becoming Better Ancestors. Because an approach works in one situation, that does not mean it is the right approach in all situations."
A person wearing protective medical gear and a face mask writes on a transparent surface with marker, accompanied by a quote about the continuous cycle of evaluation in improvement processes.
A person placing a ballot into a cardboard ballot box. The background shows a brick wall and people, indicating a voting environment. Text emphasizes social strategy and influencing government change.
Three healthcare workers wearing masks and scrubs seated in a room, engaged in a discussion, with a text overlay asking, "Do we turn our back on the future?"
A person wearing a necklace with the text 'Or choose to become better ancestors?' and a small logo that says 'Becoming Better Ancestors'.
A woman wearing a blue headscarf holding a sleeping child wrapped in a pink blanket in a community setting. Overlaid text emphasizes culture shaping relationships with others and highlights a program called Becoming Better Ancestors.
Lesson 1: This is a cause and effect world.
Lesson 2: Know, share, & act on the truth.
Text reads 'Lesson 4: Avoid Certainty.' in green and white letters on a white background.
Lesson 5: Build in Evaluation & Improvement in orange text on white background.
Text on a white background reads: 'Lesson 6: Respect the culture. Culture matters.' in red and white font.
Text indicating lesson 7: Seek strong leadership and management.
Pink text on white background reads: "Lesson 8: Mobilize Political Will."
Close-up of a confident woman with shoulder-length brown hair, wearing a gray blazer and white collared shirt, with a colorful background featuring pink, orange, green, and gray sections. Text overlay reads "Lesson 7: Seek Strong Leadership & Management" and "Becoming Better Ancestors."
A person holding a cardboard sign that says 'TAKE A STAND' written with white paint or chalk.
A young child being held in an adult's arms, with a quote by Mark Twain: 'Continuous improvement is better than delayed perfection.'
Heart-shaped collage of diverse human faces with overlaid text about smallpox as a deadly disease, and a logo for Becoming Better Ancestors.
Graphic listing nine lessons on world change, with colorful numbered labels and a background image of diverse children playing, and the logo of Becoming Better Ancestors in the bottom right corner.
Close-up of an adult and child facing each other with motivational text and a colorful logo, emphasizing understanding and cultural values.
Text overlay on a blurred background of medical staff in personal protective equipment. The text lists five key elements for a successful coalition: (1) Shared goal, (2) Strategy for reaching that goal, (3) Appropriate structure, (4) Well-defined membership, (5) Good management. The bottom banner reads "Becoming Better Ancestors" with a graphic of the Earth surrounded by radiating lines.
A woman in traditional African clothing holding a sleeping baby with a colorful background and a logo featuring a circle of multicolored lines. The text reads: "Because an approach works in one situation, that does not mean it is the right approach in all situations."
A person is placing a ballot paper into a cardboard ballot box. Text on the image reads, 'Creating a social strategy helps to persuade the government to make changes.'
Group of people wearing masks attending an event, with the words 'Leading people by engaging in a personal way helps to inspire others.'
A woman wearing a blue headscarf holds a child wrapped in pink fabric, with a group of people behind her. The image promotes a message about culture shaping relationships and becoming better ancestors.
A list of 9 lessons overlaying a black and white photo of a diverse group of people talking and listening to each other outdoors, with trees in the background. The lessons are numbered one through nine with various colors and emphasize themes such as cause and effect, sharing the truth, importance of culture, avoidance of certainty, building evaluation, respecting culture, leadership, political will, and global health equity.
A woman with a colorful headwrap holding a sleeping baby wrapped in a white blanket. Background shows the colors of the African flag and the Becoming Better Ancestors logo.
A healthcare professional in surgical scrubs, mask, and gloves pointing a syringe at the camera, with a quote about continuous evaluation in medical practice and the logo of Becoming Better Ancestors.
Person depositing a ballot into a cardboard ballot box for a social strategy campaign, with text about persuasion and social change.
A black and white photo of a group of students working together at a table, with colorful overlay text about management and leadership.
People wearing masks, including a man in a suit, a woman in a vest, and another man in a suit, standing together outdoors during a formal event.
Text graphic that reads "Lesson 3: Coalitions are essential." in green font on a white background.
A young person, wearing a dark sleeveless top and a necklace, looking to the left. Overlaid with a graphic design related to a lesson titled 'Know, Share, & Act on the Truth' from a series called 'Becoming Better Ancestors'.
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Close-up of a woman wearing a face mask and a head covering, with text overlay about global health lessons and coalitions.
A person wearing protective gear including goggles, a mask, and a hood, with text about a lesson titled 'Avoid Certainty' discussing lessons from global health for changing the world.
A woman in colorful traditional attire with a headwrap, jewelry, and a beaded necklace. The background features a geometric, colorful design with text emphasizing respect for culture.
A woman in a business suit smiling in front of a colorful background with text promoting a lesson on leadership and management.
A young woman with curly hair holding a cardboard sign that says 'Take a Stand'. To the right, there is text that reads 'Lesson 8: Mobilize Political Will. 9 Lessons from Global Health to Change the World.' The top right corner features a logo with a multicolored circular design and the text 'Becoming Better Ancestors'.
A person sitting in front of a colorful educational poster titled 'Lesson 5: Build in Evaluation & Improvement', part of the 'Becoming Better Ancestors' series, which includes the subtitle '9 Lessons from Global Health to Change the World'.
A young person wearing a hat and a gray jacket, looking thoughtfully to the side. The background features a colorful graphic design promoting global health equity.
Text overlay on a face mask background highlighting the impact of smallpox, mentioning its historical suffering and death toll, and referencing the organization Becoming Better Ancestors.
An infographic titled "What Are the 9 Lessons?" listing nine principles for becoming better ancestors. The lessons include: 1) This is a cause and effect world, 2) Know, share, & act on the truth, 3) Coalitions are essential, 4) Avoid certainty, 5) Build in evaluation & improvement, 6) Respect the culture, culture matters, 7) Seek strong leadership & management, 8) Mobilize political will, 9) Move towards global health equity. The logo and text at the bottom read "Becoming Better Ancestors."
A group of people gathered around a table with a laptop, with colorful text overlays about problem-solving and leadership.
A man and a young boy smiling at each other with text overlay that reads "Seek First to Understand," "Seek to Understand Each Other's," "Values, Culture, and Traditions" in colorful blocks. Below is a circular graphic representing diversity with stick figures around it and the phrase "Becoming Better Ancestors."
Text overlay on a background image of people in lab coats working in a laboratory, listing five key elements for a successful coalition: 1. Shared goal, 2. Strategy for reaching that goal, 3. Appropriate structure, 4. Well-defined membership, 5. Good management, with the phrase "Becoming Better Ancestors" at the bottom.
A woman wearing a colorful head wrap holds a sleeping baby wrapped in a white blanket, with text about adapting approaches in different situations.
A person in protective medical gear, including a mask and gloves, writing or drawing on a transparent surface with a marker. The image emphasizes continuous evaluation as a cycle of planning, doing, and assessing.
Person casting a ballot into a cardboard ballot box, with a background poster about social strategy and making change.
Group of people wearing face masks, engaged in conversation outdoors, with a focus on three individuals in the foreground dressed in business attire. The image emphasizes leadership and inspiring others.
A woman with a blue headscarf holds a young child swaddled in pink and purple cloth, with a blurred background of other people and colorful elements; overlaid with text about culture and relationships.
Three people wearing face masks and glasses, seated at a table during a discussion, with large bold text overlay asking "Do we turn our back on the future?"
Lesson 1: This is a cause & effect world.
A close-up photo of a person standing outdoors near a tree. Overlaid text reads, 'Or choose to become better ancestors?' with the Becoming Better Ancestors logo.
Lesson 2 message: Know, share, and act on the truth.
A woman holding a young child wrapped in a towel outside, with a quote overlay by Mark Twain about continuous improvement, and a logo reading 'Becoming Better Ancestors'.
Text on a white background that reads, 'Lesson 3: Coalitions are essential.' in green capital letters, with 'Lesson 3:' highlighted in a darker green box.
Text saying 'Lesson 5: Build in Evaluation & Improvement' in orange and white.
Text reads 'Lesson 4: Avoid Certainty.' in black and white on a plain background.
Text-based graphic emphasizing Lesson 6: Respect the culture. Culture matters.
Text on a white background reading "Lesson 7: Seek strong leadership & management." with "Lesson 7:" in bold white letters on a red background.
Text on a white background that reads, 'Lesson 9: Move Towards Global Health Equity.' in purple.
Pink and white graphic with text that reads 'Lesson 8: Mobilize Political Will.'
Close-up of a young woman, wearing a sports top and layered necklaces, looking to the side. The background has geometric color blocks and text about a lesson on sharing and acting on the truth.
A woman wearing a black headscarf and a white face mask, with text indicating 'Lesson 3: Coalitions Are Essential' from the 'Becoming Better Ancestors' series, featuring colorful geometric design elements.
A person in protective medical gear, including goggles, face mask, and a hooded suit, looking to the side, with text indicating a lesson titled 'Avoid Certainty' from a health and global change series.
Close-up of a man with short hair and a beard, looking directly at the camera, in front of a colorful graphic background with a lesson title related to evaluation and improvement.
A woman wearing traditional African attire with a teal headwrap, red beaded necklaces, and earrings, smiling against a colorful background with text about respecting culture.
A professional woman with shoulder-length dark hair, wearing a gray blazer and light blue collared shirt, smiling subtly. The background includes blocks of pink, green, white, and orange color with text about a leadership lesson titled "Seek Strong Leadership & Management."
A group of people working together around a table with colorful motivational text overlays about management, leadership, and problem-solving.
Group of diverse people in masks at an event, with text emphasizing leadership through personal engagement and inspiring others.
Text image with green background reading 'Lesson 3: Coalitions are essential' on a white background.
Text on a white background that reads "Lesson 9: Move towards global health equity."
Close-up of a woman's face with an infographic overlay promoting Lesson 2: Know, Share, & Act on the Truth, part of a series of 9 lessons from global health to change the world.
Close-up of a woman wearing a face mask and headscarf, with promotional text for a lesson about the importance of coalitions from a health advocacy campaign.
Close-up of a person wearing protective goggles, a face mask, and a white protective suit, part of a graphic design with text about lessons from global health.
Close-up of a man, with colorful geometric shapes and text in the background. The text reads: 'Becoming Better Ancestors, Lesson 5: Build in Evaluation & Improvement, 9 Lessons from Global Health to Change the World.'
A young man looking contemplative, wearing a gray hoodie and a white shirt, with colorful horizontal bars and text about a lesson on global health equity in the background.
Black and white photo of four men working on a project, with colorful text overlays discussing themes of tenacity, passion, management, leadership, and problem-solving, emphasizing the need to create action.
A scientist in protective gear writing on a transparent board with text about the evaluation process, emphasizing it's a never-ending cycle of planning, doing, assessing, and improving.
Two medical professionals in masks shaking hands in a hospital or clinic setting with a reflective glass window.
Close-up of a person's face with text overlay asking 'Or chose to become better ancestors?' and a small logo in the bottom right corner for 'Becoming Better Ancestors'.
Text that reads 'Lesson 1: This is a cause & effect world' with 'Lesson 1' in a black rectangle at the top.
Text on a white background reading 'Lesson 2: Know, Share, & Act on the Truth' with 'Lesson 2:' in a dark blue box.
Text graphic reading 'Lesson 3: Coalitions are essential' with green background and white lettering.
Text that reads 'Lesson 4: Avoid Certainty' in bold letters.
Text that reads 'Lesson 5: Build in Evaluation & Improvement.' in orange on a white background.
Text reading 'Lesson 6: Respect the culture. Culture matters.' in red font on a white background.
Text reading 'Lesson 7: Seek Strong Leadership & Management' on a white background with red text and a red background for 'Lesson 7:'
Text on a white background reads: 'Lesson 8: Mobilize Political Will' with 'Lesson 8' highlighted in a pink box.
Text that reads "Lesson 9: Move Towards Global Health Equity" on a white background with purple text.
A woman holding a baby, with a colorful background and the text 'Lesson 1: This is a Cause & Effect World. 9 Lessons from Global Health to Change the World' in a report or presentation slide.
A woman holding a young child in front of a colorful background, with text about global health lessons.
A woman holding a young child wearing a pink hat and warm clothing. The background features a colorful design with text about social causes and lessons for changing the world.

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logos

Cover image with colorful, stylized human figures forming a circle around a central point, adjacent to the text "Becoming Better Ancestors: 9 Lessons from Global Health to Change the World."
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Around the circle is a depiction of 9 bifurcated needles, the primary instrument used to deliver vaccines during the World Health Organization's 1966–1977 campaign to eradicate smallpox.
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Becoming Better Ancestors logo.
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Part of Becoming Better Ancestors' logo, but in black and white. Around the circle is a depiction of 9 bifurcated needles, the primary instrument used to deliver vaccines during the World Health Organization's campaign.
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Black background with a white geometric "BECOMING BETTER ANCESTORS 9 Lessons from Global Health to Change the World."
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Becoming Better Ancestors logo in black and white.
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Social Images